Omnitrade Sales force

Omnitrade’s sales team comprises 100 professionals strategically positioned across key regions in Morocco: Casablanca, Rabat, Marrakech, Agadir, Tangier, and Fes-Oujda. This dedicated force is divided into two primary segments, with 70% focusing on General Trade and 30% specializing in Modern Trade:

Additionally, Omnitrade boasts a robust trade marketing structure to support its sales operations effectively.

Our sales force embodies both robust growth and a steadfast organizational framework, pivotal for continuous development. Various initiatives have fortified our sales team, including:

1. National Roadmap Segmentation: Precise breakdown of routes at a national level, optimizing coverage and efficiency.
2. Methodical Distribution Approach: Implementation of a distribution methodology with clearly defined Key Performance Indicators (KPIs), ensuring targeted and measurable outcomes.
3. Technological Upgrades: Integration of cutting-edge GPS and HHT (Handheld Terminal) equipment, enhancing operational capabilities and efficiency.

These initiatives collectively bolster our sales force, enabling us to adapt, evolve, and drive sustained progress.

Embedded in a robust retail culture, our sales force ensures consistent and structured visitations, maintaining strong connections with various outlets:

• Direct Coverage: Our proactive sales force conducts regular and organized visits to 23,480 points of sale, fostering direct engagement and support.
• Indirect Reach: Additionally, our influence extends to 60,000 points of sale through indirect coverage, amplifying our footprint within the retail landscape.

This retail-centric approach enables us to establish enduring relationships and effectively cater to a diverse array of outlets.